Audience Building in Public with Arvid Kahl

When approaching a new idea or starting a business, too many people ultimately fail because nobody wants to pay for their product. Our guest discovered first-hand this kind of failure – and also the remedy: The Audience-Driven approach of The Embedded Entrepreneur. From starting a successful SAAS business and selling it for "a life-changing amount of money", to writing and launching a book following the method of "Building in Public", Arvid Kahl has learned how to build an audience that wants you to win. Yes, strangers on the internet can become your most valuable asset. All this and more on this week's episode with Arvid Kahl.
We Can Do This is a podcast that connects people looking to create meaningful change with the tools, skills, and community they need to stay the course and make an impact. 

It's hosted by founder Sean Pritzkau, and brings together social entrepreneurs and experts on topics such as marketing, branding, no-code, and more.

GUEST BIO:
Arvid Kahl is a software engineer turned entrepreneur. He co-founded and ran FeedbackPanda, an online teacher productivity SaaS company, with his partner Danielle Simpson. They sold the business for a life-changing amount of money in 2019, two years after founding the business.

Arvid writes on TheBootstrappedFounder.com because bootstrapping is a desirable, value- and wealth-generating way of running a company.

He has written the best-selling books Zero to Sold and The Embedded Entrepreneur.

In over a decade of working in startup businesses of all sizes, Arvid has learned a thing or two about what works, what doesn't, and how to increase the chances of building a successful business.

Follow Arvid on Twitter → https://twitter.com/arvidkahl/

The Embedded Entreprenur → https://embeddedentrepreneur.com/


Tools mentioned in this episode:
Gumroad → https://gumroad.com/
Zapier → https://zapier.com/
Integromat → https://www.integromat.com/en

Read a full transcript and more at https://wecandothis.co/episodes/013



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Follow Sean at the links below:
Instagram → https://instagram.com/seanpritzkau
Twitter → https://twitter.com/seanpritzkau

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EPISODE CREDITS:
Music by Darren King on Soundstripe


Creators and Guests

Sean Pritzkau
Host
Sean Pritzkau
Sean Pritzkau is the host of We Can Do This, a podcast that connects people looking to create meaningful change with the tools, skills, and community they need to stay the course and make an impact. For those looking to start or grow their own social-impact businesses or initiative, the podcast offers stories, lessons, and practical advice from social entrepreneurs as well as experts on topics such as marketing, branding, and more. As a marketing strategist and speaker, Sean is focused on helping passionate teams overcome obstacles and do more work that matters. When not podcasting or keeping up with the latest no-code tools, you'll find Sean sampling specialty coffees, working on home renovation projects, or exploring around Rochester, NY with his wife and two dogs.
Audience Building in Public with Arvid Kahl
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