Building Movements and Products for Justice with Matthew Fitzgerald

What if your audience or platform doesn't size up to the impact you're looking to create? Thats especially the case for the modern non-profit. In this episode, we talk with award-winning campaign strategist Matt Fitzgerald about his recent work with Team Trees that crowdfunded $22M+ through the largest YouTube creator collaboration ever. From there, we dove-tail into some interesting topics related to campaign strategy/design, technology, and the role generalists play in making things happen.
We Can Do This is a podcast that connects people looking to create meaningful change with the tools, skills, and community they need to stay the course and make an impact. 

It's hosted by founder Sean Pritzkau, and brings together social entrepreneurs and experts on topics such as marketing, branding, no-code, and more.

GUEST BIO:
Matt is an award-winning campaign strategist and digital product manager using technology and storytelling to support people-powered movements. His recent work has ranged from crowdfunding $22M through the largest YouTube creator collaboration ever, to passing historic anti-gerrymandering and ethics laws, to earning global media coverage by projecting a visualization of 100% renewable energy onto the Eiffel Tower during the Paris Climate Talks. In 2009, he led grassroots communications for 350.org as they coordinated 5,300 climate rallies in 181 countries — what CNN called, "the most widespread day of political action in the planet's history." He is an Americorps Public Allies alumnus, a Startingbloc Social Innovation Fellow, and a trail-builder and crew leader with Volunteers for Outdoor California. The Guardian once called him ‘wickedly funny and evidence-based” but they didn’t know it was him.

Matt on Twitter → https://twitter.com/fitz350

20 Million Trees on How to Save a Planet → https://gimletmedia.com/shows/howtosaveaplanet/rnh235k

Beast Philanthropy → https://www.youtube.com/channel/UCAiLfjNXkNv24uhpzUgPa6A

Books Referenced

Steal Like an Artist by Austin Kleon → https://austinkleon.com/steal/

Range by David Epstein → https://davidepstein.com/the-range/

Read a full transcript and more at https://wecandothis.co/episodes/007

Instagram → https://instagram.com/wecandothisco

Twitter → https://twitter.com/wecandothisco

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Follow Sean at the links below:
Instagram → https://instagram.com/seanpritzkau
Twitter → https://twitter.com/seanpritzkau

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EPISODE CREDITS:
Music by Darren King on Soundstripe

Creators and Guests

Sean Pritzkau
Host
Sean Pritzkau
Sean Pritzkau is the host of We Can Do This, a podcast that connects people looking to create meaningful change with the tools, skills, and community they need to stay the course and make an impact. For those looking to start or grow their own social-impact businesses or initiative, the podcast offers stories, lessons, and practical advice from social entrepreneurs as well as experts on topics such as marketing, branding, and more. As a marketing strategist and speaker, Sean is focused on helping passionate teams overcome obstacles and do more work that matters. When not podcasting or keeping up with the latest no-code tools, you'll find Sean sampling specialty coffees, working on home renovation projects, or exploring around Rochester, NY with his wife and two dogs.
Building Movements and Products for Justice with Matthew Fitzgerald
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